SEAPUR 50G75 Water-Based Self-Matting Polyurethane: Defining “Plump Substantial” Skin Feel, Reshaping the Tactile Value of Automotive Leather and High-End Wood-Plastic Composites

——Low Gloss, Full-Matte Texture, an Eco-Friendly Water-Based Two-Component Solution Designed for Automotive Interiors, High-End Plastics and Wood

When consumers step into a new-generation smart cockpit, the first thing their fingers touch is the coating on the seat leather, dashboard wrapping and inner door panels. This “first touch” largely determines the success or failure of the entire vehicle’s sense of luxury. SEAPUR 50G75, launched by Xidun New Materials, is a water-based self-matting polyurethane dispersion specially designed for automotive leather, high-end plastics and wood. With its unique “plump substantial feel” and extremely low gloss, it is becoming a key material that transforms automotive interior coatings from industrialized to humanized.

More Than Just Matte, the Ultimate Expression of Full-Matte Aesthetics

SEAPUR 50G75 boasts extremely low gloss. Without the need for additional matting powder, it can form a uniform, deep full-matte effect on leather and substrate surfaces. This matte finish does not come from powder accumulation but from the matting mechanism of the polyurethane molecules themselves. Therefore, the paint film is more transparent and non-whitening, perfectly preserving the original texture and color of automotive leather and meeting the stringent definition of “understated luxury” by premium brands.

“Plump Substantial Feel”: A Breakthrough in Tactile Engineering

Ordinary skin-feel paints often stop at “smoothness”, while SEAPUR 50G75 pursues an elastic plump substantial feel—when your fingertips press down, the coating delivers a rich, flexible and highly enveloping tactile feedback, just like touching high-quality leather itself rather than a thin film applied to the surface. This excellent hand feel makes every touch a pleasure, greatly enhancing the perceived quality of automotive interiors, high-end wood furniture and 3C electronic casings.

Excellent Film Formation and Leveling, Unafraid of Complex Shapes

Automotive leather and irregular plastic parts often involve stretching, bending and complex textures, posing extremely high challenges to the film-forming and leveling properties of coatings. SEAPUR 50G75 demonstrates excellent leveling and film-forming properties with a minimum film-forming temperature of only 10°C. Even under low-temperature baking or natural drying conditions, it can form a continuous, uniform coating without craters or brush marks, making every detail stand up to scrutiny.

Solid Shield Protection: Water and Chemical Resistant, Long-Lasting as New

By reacting with water-based isocyanate curing agents or crosslinking agents such as aziridine, SEAPUR 50G75 constructs a dense three-dimensional network, endowing the paint film with excellent water and chemical resistance. Whether it’s sweat erosion, beverage spills or daily cleaning agent wiping, the coating remains intact without whitening or blistering, providing long-life protection for high-frequency contact areas such as car seats and wood tabletops.

Environmental Commitment: Zero APEO and Formaldehyde, Protecting Respiratory Safety

In today’s era of increasingly stringent environmental regulations, SEAPUR 50G75 strictly adheres to the bottom line from the source: no artificial addition of alkylphenol ethoxylates (APEO), no formaldehyde and no formaldehyde-releasing substances. This not only helps downstream customers easily meet international standards such as REACH and OEKO-TEX, but also effectively protects the respiratory health of vehicle occupants and coating workers, allowing luxury experiences to be built on safety and sustainability.

Quick Overview of Process Parameters (Translated from Product Specifications)

● Appearance and Feeding: Milky white viscous liquid with high visual recognition, easy to pump.

● Core Physical Properties: Solid content of 32.0-34.0%, pH value of 7.0-9.0, mild and stable system.

● Application Convenience: Viscosity below 1500cps, good fluidity, compatible with spraying, knife coating and other processes; minimum film-forming temperature of only 10°C, saving energy and reducing costs.

Storage and Packaging Reminders

This product should be stored in a sealed, cool, dry and dark place at 5～30°C, protected from freezing. The shelf life is 12 months. It is recommended to use up the entire contents once opened. The packaging specification is 120kg plastic drums.

Conclusion

In today’s era where user experience determines product premium, coatings are no longer just simple protective films but media through which brands convey warmth and quality. With its extremely low gloss, unique plump substantial skin feel and strong chemical resistance, SEAPUR 50G75 is helping automotive, furniture and electronics brands create an unforgettable ultimate experience.