In the high-end coatings industry, achieving both “full matte” visually and “skin feel” tactically has long been a challenge. Traditional matting technologies often rely on powders, resulting in harsh film hand feel or drastically reduced scratch resistance. The launch of SEAPUR 50G71 by Xidun New Materials—a water-based self-matting polyurethane dispersion—has broken this technical barrier.

The greatest revolution of SEAPUR 50G71 lies in its self-matting property. Formulators can achieve extremely low gloss levels without adding additional matting powder. This not only simplifies the production process but also fundamentally eliminates problems such as sedimentation, whitening, or rough hand feel caused by uneven powder dispersion. The “full matte” effect it presents is a warm texture emanating from within the paint film, making it particularly suitable for plastic casings and high-end solid wood furniture in minimalist styles.
Tactile experience is the core selling point of high-value-added products. The paint film formed after SEAPUR 50G71 cures exhibits excellent scratch resistance and silky smooth touch. When your fingertips glide across the coating, you can feel the delicate resistance similar to touching newborn skin or velvet, rather than the cheap smoothness of plastic. This unique soft-touch effect significantly enhances the sensory value of 3C electronics, automotive interiors, and high-end packaging boxes.
Beyond aesthetics, durability is the bottom line of industrial coating. After crosslinking with hydrophilic modified isocyanate curing agents, SEAPUR 50G71 forms an extremely high crosslink density, endowing the paint film with outstanding water and chemical resistance. Whether it’s daily sweat erosion or accidental splashes of coffee, alcohol, and other household chemicals, it can easily handle them, providing long-lasting protection for the substrate.
To adapt to diverse application scenarios, SEAPUR 50G71 demonstrates excellent compatibility with conventional emulsions. Whether you need to adjust application properties or balance cost and performance, it can serve as an excellent “matrix” that coexists stably with other resins, providing coating engineers with unlimited creative space.
Environmental protection is more than just a slogan. SEAPUR 50G71 is produced in strict accordance with high standards, with no artificial addition of alkylphenol ethoxylates (APEO), no formaldehyde, and no formaldehyde-releasing substances. This ensures that end products not only meet stringent export environmental regulations but also provide safe and worry-free health protection for coating workers and end users.
● Appearance: Milky white viscous liquid, easy to identify and feed.
● Physical Properties: Stable solid content of 32-34%, minimum film-forming temperature of only 10°C, enabling good film formation even in low-temperature environments, saving energy and reducing costs.
● Operating Window: Neutral and mild pH value (7.0-9.0), viscosity below 1000cps, excellent fluidity, suitable for both mechanized spraying and manual operation.
Store in a dark place at 5~30°C and strictly protect the product from freezing. Packaged in 120kg plastic drums. It is recommended to use up the entire contents once opened to ensure optimal activity.
Looking for a coating resin that makes products “look premium and feel addictive”? With its extremely low gloss, exceptional skin feel, and stable chemical resistance, SEAPUR 50G71 is becoming the top choice for many high-end custom coating brands.
(Note: This article is based on the product technical data sheet. For detailed TDS or sample testing requests, please contact Xidun engineers.)